In online stores, the customer doesn't touch the product before buying, doesn't meet you face-to-face, doesn't see an office or a showroom. All they have to decide is: What they see on the screen, and what they feel within seconds. This is where visual identity comes into play... Identity is not a “pretty logo”.
Many store owners think the issue is marketing: “Ads don't work”, “Traffic is high but orders are low”, “Customers come and go”. Sometimes it's really about targeting or bidding, but in a large percentage of cases the issue is much simpler and more serious: Design...
Choosing an online store platform isn't just a technical decision, it's a business decision that affects everything: Speed of launch, ease of order management, marketing flexibility, customer experience, and even your ability to expand later. In the Saudi market specifically, Basket and Zed are two of the most popular options...
